Bespoke fragrance is the trend du jour

From Diptyque’s sensory experience – an in-store service that helps you identify your perfect perfume through its divine single note candles – to Roja Dove’s Haute Perfumery, located at Salon de Parfum in Harrods, which uses its unique Odour Profiling techniques – creating your own scent is big business. Harvey Nichols and perfume designer Azzi Glasser - who has worked with celebrities such as Johnny Depp - have gone one step further, and offer an intimate experience that will lead you to discover your DNA scent. But it’s not cheap: private appointments are available for the price of £15,000.