by Astrid Joss
NEW FRAGRANCE HOUSE - MAP OF THE HEART
Both the bottle and concept will grab your attention. Extremely clever, original and in general really quite stunning, this niche Australian fragrance brand has just launched in the UK exclusive to Harrods. The six fragrances within the collection have been created by master perfumer Jacques Huclier (Nina Ricci, Gucci, Ex Nihilo) and conjure stories of both place and character, exploring ‘what it is to live’. Each is housed in an iconic heart-shaped bottle by legendary designer Pierre Dinand (YSL ‘Opium’, Calvin Klein ‘Eternity’, and Dior ‘Au Savage’).
Founded by Sarah Blair and Australian filmmaker Jeffery Darling, they magically draw on their passion of story and understanding that scent is as effective in transporting us to other places in the same way worlds, images and films are. The fragrances are beautifully named with a fascinating and wonderful mix of ingredients to reflect each concept, allowing you to dream where they may take you. All we can say is, go and explore!
Map of the Heart's collection, including the 1.25L Gold Heart v.4, is available in Harrods' Salon de Perfums and Harrods' online, priced at £150 for 90ml and £4,000 for 1.25L
Clear Heart V.1 The Heart of Freedom
Black Heart V.2 The Heart of Darkness
Red Heart V.3 The heart of Passion
Gold Heart, V.4 The Heart of Peace
Purple Heart V.5 The Heart of Valour
Pink Heart V.6 The Heart of Ecstasy