IN CONVERSATION WITH

MIRA ZWILLINGER 

by Remi Betesh


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MIRA, YOU ARE KNOWN FOR MAKING SOME OF THE MOST GORGEOUS AND DETAILED COUTURE WEDDING GOWNS IN THE WORLD. IF YOU HAD NOT BECOME THE SUCCESSFUL DESIGNER YOU HAVE BECOME TODAY, WHAT WOULD YOUR DREAM JOB BE IN ANOTHER LIFE?

My dream job was to become an architect. The aesthetics of buildings and interiors has always been a source of inspiration to me. I am always enthralled by the way architecture can captivate and transform a scene; the way the details of the building can set the mood for everything that happens inside and around it.

Mira and her daughter Lihi who is brand manager and designer for Mira Zwillinger  

WHEN A CLIENT COMES IN TO BUY A DRESS FOR THEIR SPECIAL DAY, HOW HONEST ARE YOU WITH THEM ABOUT WHAT WORKS AND WHAT DOESN'T WORK FOR THEIR BODY TYPE? 

We have to be honest and professional about what looks the best on their body. At the same time, we also have to understand what makes the client feel their best. A gown can transform a person, but it must be in a way that suits their personality. Our goal ultimately to create a radiant bride who feels beautiful and looks incredible.

WHO IS THE ULTIMATE MIRA ZWILLINGER GIRL AND WHAT DO YOU THINK SETS MIRA ZWILLINGER GOWNS APART FROM OTHER DESIGNERS? 

A woman that is sophisticated, independent and super stylish. She understands quality and appreciates details. She is elegant in her spirit and doesn’t want to conform to norms. She truly wants to look unique. What makes our gowns stand out from other designers is the richness in ultra-fine details, whilst maintaining an airy and flowy look. Many times brides try on their dresses, and are astounded by how light and feathery the dress actually feels. In addition, each gown is assembled in a meticulous and thoroughly detailed process, which includes a lot of handwork, embroidery and beading. Due to this unique process, no two gowns can ever be exactly alike. Our unique process makes them stand out from everything else on the market.

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IF THERE WAS ONE PERSON YOU COULD DESIGN A DRESS FOR, WHO WOULD IT BE? 

Julia Roberts

WHO WOULD YOUR DREAM GUESTS BE AT YOUR DINNER PARTY, DEAD OR ALIVE? 

Iris Apfel

WHEN YOU AREN'T WORKING, WHAT IS YOUR FAVOURITE SPOT TO HANG OUT AND RELAX IN ISRAEL? 

The Dead Sea, it’s so quiet and relaxing that you get addicted to that feeling.

WHERE IS YOUR FAVOURITE PLAVE TO DINE AND WHAT WOULD YOUR DISH OF CHOICE BE? 

The terrace of the Norman hotel in Tel- Aviv. The view is beautiful, the atmosphere is great, and the food is excellent. Dish of choice is definitely the grilled  Dennis with asparagus, or when just grabbing a coffee- the dish of choice will be the crumble cheese cake.

DO YOU HAVE A FAVOURITE HOLIDAY DESTINATION AND WHY? 

I love ski vacations in the French Alpes with my family. First of all the beauty of snow is one of my favorite things, and being with my beloved family in such a place will always be my first choice.

WHEN TRAVELING, WHAT WOULD BE THE KEY PIECES FOUND IN MIRA'S LUGGAGE? 

Everything. I prefer to take more than needed rather then not having something I feel like wearing.

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DO YOU HAVE YOUR OWN SIGNATURE FRAGRANCE AND WHY? 

Yes, I do for years and it stays a top secret ☺

WHERE DO YOU FIND YOUR INSPIRATION? 

Our ideas come to us organically and are inspired by the small things in everyday life. In each dream collection we are trying to bring some fantasy to life.

SO, WHAT'S NEXT FOR MIRA ZWILLINGER? 

It is difficult to know where the beauty of our gowns will lead us. We are enjoying the journey thus far and look forward to our next creation. We have few interesting things on mind on how to expend the brand. We hope we will be able to share it with everybody very soon ☺