IN CONVERSATION WITH

ALYCE TRAN

by Remi Betesh

There is no gift like the gift of personalisation. Launching The Daily Edited in 2014, Alyce Tryan and her business partner took the world of accessories by storm creating personalised leather luxury pieces with a never seen before clean and slick aesthetic. Now a global success we chat to the brains behind the brand, Alyce.


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IF YOU HAD NOT STARTED ‘THE DAILY EDITED’, WHAT WOULD BE YOUR DREAM JOB BE IN ANOTHER LIFE?

Prior to The Daily Edited I was a corporate lawyer.  TDE was a passion project that my co-founder and I started as a hobby to keep our lives interesting outside of the law! 

IF YOU HAD TO GIVE ONE PIECE OF ADVICE TO SOMEONE STARTING A COMPANY, WHAT WOULD IT BE?

Just go for it!  If you have an idea, make a start - it can’t hurt and will certainly be an interesting ride.

IF THERE WAS ONE PERSON YOU COULD CUSTOMISE AN ACCESSORY FOR, WHO WOULD IT BE? 

Her Majesty the Queen Beyonce! Who doesn’t love Beyonce? While there are a lot of tastemakers and trend setters out there, she’s the original.  To me, Beyonce can’t put a foot wrong!!

WHO WOULD YOUR DREAM GUESTS BE AT YOUR DINNER PARTY, DEAD OR ALIVE? 

My BFF Alice Bibbey, My sister Caroline Tran (Fashion Editor at Harper’s Bazaar), Andrew Christopher (my opps manager), Influencer Aimee Song (@songofstyle), artist CJ Hendry, James Corden, Rihanna - essentially just the closest people in my life along with a few celebs in the mix! 

WHEN YOU AREN'T WORKING, WHAT IS YOUR FAVOURITE SPOT TO HANG OUT AND RELAX IN AUSTRALIA? 

Lunches and the beach are my thing so Bondi is perfect!  Bill's for something classic or Icebergs Dining Room and Bar for a bit more of an upscale lunch.

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DO YOU HAVE A FAVOURITE HOLIDAY DESTINATION AND WHY? 

I enjoy going to places with amazing retail for inspiration (and therapy!!) so NYC is right up there given the variety.  I always go to Saks Fifth Avenue  (we have a shop in shop there), Bergdorfs, Barneys, Kirna Zabete and I love to eat at Cecconi’s.  The last time I was there I had high tea at the Blue Box Cafe at Tiffany’s and loved it!

WHAT WOULD BE THE KEY PIECES FOUND IN ALYCE’S LUGGAGE? 

Clothing wise - it’s a heck of a lot of Celine as all of the pieces no matter which season they’ve come from coordinate and travel well together.  From the TDE line there are three cannot live without essentials - I’m never seen without our latest large tote bag with a detachable pouch, our mini bucket bag and a clutch - I’m all about our box clutch!  

DO YOU HAVE YOUR OWN SIGNATURE FRAGRANCE AND WHY? 

I adore light floral fragrances and at the moment I’m all about DS & Durga Rose Atlantic 

WHAT SONG IS CURRENTLY ON REPEAT IN YOUR PLAYLIST?

Currently listening to a lot of Post Malone, Taylor Swift, Miguel and Safia. I like soothing as well as upbeat music.  I also listen to a lot of podcasts on different businesses…

WHERE DO YOU FIND YOUR INSPIRATION? 

The INTERNET! - tumblrs, online magazines, blogs, pinterest 

SO, WHAT'S NEXT FOR THE DAILY EDITED? 

Hopefully a continued upward trend of growth, we've done a lot in the last 4 years but there's so much more to go!